The cloud printer is witnessing rapid adoption amongst the small and medium enterprises owing to its cost-effective and efficient services. The large enterprises might tend to adopt cloud print services to a large extent as it saves the operational costs, boost productivity, reduces the burden of connections, and more.
North America is expected to have a major share in the cloud printer market. US is likely to witness significant growth for the forecast period. Also, US accounts for the significant share of cloud printer providers such as Google LLC, Microsoft Corporation, Xerox Corporation, and HP Inc, among others are likely to boost the demand for the services. These dominant players are entering into a strategic partnership with the businesses in the country to expand its product portfolio.
KEY INDUSTRY DEVELOPMENTS
July 2019 - Xerox Corporation launched three new affordable series of printers. This new series will enhance office mobility, without compromising user experience, security, and image quality. Each printer has Wi-Fi direct technology and allows wireless printing using Mopria, Apple AirPrint, Google Cloud Print, and Android support. Xerox Corporation targets small businesses and those working from home by offering similar features, capability, and ease of use as large ones.
March 2020 – Microsoft Corporation launched a preview of its all – cloud printing service for customers using Windows 10 Enterprise and Education. Universal Print is described as a Microsoft 365 subscription-based service by the company. Universal Print enables printing from smartphones, tablets without installation of printer servers on them. Additionally, Universal Print moved its print functionality to Microsoft 365 cloud so there is no requirement of on-premise print servers.
Some of the key players in the global cloud print market are:
- Google LLC
- Microsoft Corporation
- HP Inc
- Xerox Corporation
- Amazon.com, Inc.
- Konica Minolta Business Solutions
- Process Fusion (UniPrint.net)
- ezeep GmbH
- ThinPrint Cloud Services, Inc.
The players in the market are adopting the acquisition and partnership strategies to expand product portfolios.
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