Marketing analytics is the process and technology that allow marketers to evaluate their success of marketing initiative. Marketing analytics can measure performances of marketing initiatives of marketers which include business matrices such as ROI, consumer behavior, buying trends and preferences. The information gathered from marketing analytics software play a crucial role in product designing and customer survey.

The growth of global marketing analytics software market has been accelerated by increasing social media activities which include Facebook, twitter, and Instagram who helps to provide the huge amount of consumer related data. Increasing need to calculate MROI coupled with the ability to manage multi-channel marketing campaigns including email marketing, online marketing, and social media marketing is expected to propel the growth of marketing analytics software market. Furthermore, increasing the need to understand customer behavior, preferences and needs are anticipated to impact market positively in the forecast period. On a Contrary, easy availability of open source solution is the factor expected to curb the growth of this market. Nonetheless, adoption of cloud-based technology is likely to open up new growth opportunities in the years to come.

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The report covers forecast and analysis for the marketing analytics software market on a global and regional level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based on revenue (USD Million). To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the marketing analytics software market has also been included in the study. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period. The study encompasses a market attractiveness analysis, wherein technology, type and application segments are benchmarked based on their market size, growth rate, and general attractiveness.

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Major regional segments analyzed in this study include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The Asia-Pacific market is the fastest growing market due to huge service sector and increasing customer centric approach.

The report provides company profiles of leading participants with their overviews, financial revenues and recent developments. Key players included in report are Oracle Corporation, Adobe Systems Wipro Corporation,, Experian Plc., Pegasystems, Inc. SAS Institute, Inc., Harte-Hanks, Inc., IBM Corporation, Teradata Corporation and amongst other.

This report segments the global marketing analytics software market as follows:

Marketing Analytics Software Market: Technology Segment Analysis

Cloud-Based
On premises

Marketing Analytics Software Market: Type Segment Analysis

Content marketing
Social media marketing
E-Mail marketing
SEO marketing
PPC marketing
Display marketing
Others

Marketing Analytics Software Market: Application Segment Analysis

Retail
Healthcare
E-Commerce
Consumer Packaged Goods (CPG)
High-tech manufacturing
Energy and utility
Media and entertainment
Banking Financial and insurance (BFSI)
Others

Marketing Analytics Software Market: Regional Segment Analysis

North America
Europe
Asia Pacific
Latin America
The Middle East & Africa

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