The Augmented reality automotive market is estimated to grow at a CAGR of 17.60% during the forecast period, to reach USD 6.79 Billion in 2025. The base year for the report is 2018 and the forecast period is 2020–2025. The market for augmented reality automotive applications is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across different vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors. Additionally, the augmented reality automotive market is also influenced by the increasing level of driving automation and progress toward fully autonomous vehicles.

Browse 95 Market Data Tables and 62 Figures spread through 184 Pages and in-depth TOC on "Augmented Reality Automotive Market

Objectives of the Report

To define, describe, and project the augmented reality automotive market (2018–2025), in terms of volume (‘000 units) and value (USD million/billion)
To provide detailed information regarding the major factors such as drivers, restraints, opportunities, and industry-specific challenges influencing the growth of the augmented reality automotive market
To analyze and forecast the augmented reality automotive market and forecast the market size, by volume and value, based on function, sensor technology, display technology, electric vehicle, level of autonomous driving, vehicle type, and region
To forecast the market size, by volume and value, of the augmented reality automotive market for four regions, namely, North America, Europe, Asia-Oceania, and the Rest of the World (RoW)
To track and analyze competitive developments such as joint ventures, mergers & acquisitions, new product development, and expansions in the augmented reality automotive market
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The ecosystem of the augmented reality automotive market consists of automotive AR HUD system providers such as Continental AG (Germany), Visteon Corporation (U.S.), and Panasonic Corporation (Japan) among others. The AR HUD systems are supplied to automotive OEMs such as BMW Group (Germany), Daimler AG (Germany), Volkswagen AG (Germany), and others.

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Target Audience

Automotive AR HUD system manufacturers and component suppliers
Automotive display panel manufacturers
Automotive OEMs
Industry associations and other driver assistance systems manufacturers
The automobile industry and related end-user industries
Scope of the report

Augmented Reality Automotive Market, By Function
Standard AR HUD
AR HUD based Navigation
AR HUD based Adaptive Cruise Control
AR HUD based Lane Departure Warning
Augmented Reality Automotive Market, By Sensor Technology
Radar
LiDar
CCD/CMOS Image Sensor
Sensor Fusion
“North America to be the largest regional market for augmented reality automotive market”

North America comprises Canada, Mexico, and the U.S. The U.S. is a hub for vehicle production and sales. The demand for advanced automotive technology such as AR HUD is directly linked to the demand and production of luxury and premium vehicles in this region. Canada is also witnessing a growing consumer demand for advanced automotive electronics in the cockpit.

The augmented reality automotive market is dominated by a few global AR HUD system suppliers and comprises several regional players. Some of the key AR HUD suppliers operating in the market are Continental AG (Germany), Visteon Corporation (U.S.), Panasonic Corporation (Japan), and Harman International Industries Inc. (U.S.).

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