Type segment insights:
Type-wise, the standard category of sodas is the carbonated soft drink flavor, which has the biggest market share. the share of diet carbonated drinks is expected to witness significant growth during the forecasted period. Fruit-flavored carbonated drinks are also very popular, with continued demand for flavors like lime-lemon and orange as refreshing drinks.

Sales channel segment insights:
Among the various sales channels for carbonated soft drinks, the hypermarkets, supermarkets, and general merchandisers segment dominated the market with a 40% share in 2018. However, it is expected to lose some ground to channels like food service and drinking establishments, convenience stores and gas stations, as well as online grocery shopping portals. The rising demand for high value, naturally-made soft drinks in exotic flavors, is expected to drive the inclusion of such premium drinks in the menus of restaurants across the world.

Regional insights:
North America is leading the way with regard to health consciousness, with many soft drink manufacturers participating in aggressive innovation in the low-sugar and no-calorie segment of the carbonated beverages market. Europe held approximately 34% of the global market in 2018, followed by the North American region with a 28% share. In the North American and European regions, the sale of carbonated beverages has experienced slower growth. Nonetheless, sales values have increased, especially in Europe, owing to the increased sale of premium and high-value products. Asia-Pacific, experiencing high urbanization, is anticipated to expand at the highest CAGR (5.8%) during the forecasted period. The Latin America, and the Middle East and Africa markets too are poised for growth.

Companies covered:
1. The Coca-Cola Company
2. PepsiCo Inc.
3. Dr. Pepper Snapple
4. Cott Corporation
5. Asahi Soft Drinks
6. National Beverage Corp.
7. F&N Foods
8. Britvic PLC
9. Parle Agro

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