Retail Analytics Market is projected to grow up to USD 15.39 billion by 2027 growing at a CAGR of 22.47% during the forecasting period 2021-2027.

Retail analytics is a procedure for analyzing of data and data gathering across the entire value chain in order to deliver analytical insights on supply chain activities, inventory levels, sales, consumer buying behavior, consumer demands, etc. which helps enterprises and organizations in taking marketing and procurement related decisions. Major features driving the growth of the global retail analytics market are growing rapid adoption and internet penetration of big data analytics and cloud-based services. Furthermore, technological advancements such as artificial intelligence, augmented reality, and machine learning are further driving progress of the global retail analytics market. Major features hampering the development of the global retail analytics market are lack of alertness in certain regions, high analytics cost, and inability to understand offline market behavior of consumers. Moreover, integration of complex systems is a challenge which is expected to hamper the development of the global retail analytics market.
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The Retail Analytics Market report has been categorized as below
By Business Function
Finance
Marketing and sales
Human Resources
Operations
By Organization Size
SMEs
Large Enterprises
By Component
Solutions
Services
Professional Services
Managed Services
By Application
Merchandising analysis
Pricing analysis
Customer analytics
Promotional analysis and planning
Yield analysis
Inventory analysis
Others
By End User
Offline
Online
By Region
North America
Europe
Asia Pacific
Rest of the World
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