Feminine Hygiene Products Market is projected to grow at a modest CAGR of 5.7% during the forecast period. The key aspect that drives the growth of the market includes rising female literacy, awareness regarding menstrual health & hygiene, women empowerment, increased disposable income along with the availability of a wide range of products among others are the key factors that are likely to bolster the growth of the feminine hygiene products market over the forecast period. Besides, various initiatives undertaken by manufacturers and local governments in order to create awareness and easy availability of these products is also creating significant scope for the growth of the market over the forecast period.

Global agencies and organizations such as UNESCO and UNICEF have been working towards raising literacy levels of young females in under-developed and developing countries. These agencies view menstrual health and hygiene as a fundamental right of women and termed it as a key objective in its Sustainable Development Goals (SDGs) for 2030. Thus, enhancing the women’s literacy level is likely to have a positive impact on the overall feminine health management as and is also linked to the adoption of feminine hygiene products. As a result, rising female literacy will flourish the feminine hygiene products market across the globe over the forecast period.

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Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031

Segment Covered- By Nature Type, Product Type, and Distribution Channel

Regions Covered- North America, Europe, Asia-Pacific, Rest of the World

Competitive Landscape- Johnson & Johnson Services Inc., The Procter & Gamble Co., Kimberly-Clark Corp., Unicharm Corp., Sanofi SA, Kao Corp., and Ontex Group among others

Feminine Hygiene Products Market – Segmentation

By NatureType 

Disposable
Reusable

By Product Type

Hygiene Products 

Sanitary Napkins
Tampons
Menstrual Cups
Others (Panty Liners, Menstrual Sponge)

Cleansing Products 

Douches 
Wipes 
Soaps
Others 

By Distribution Channel

Online Channels
Offline Channels

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Feminine Hygiene Products Market – Segmentation by Region 

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

Brait SE
Daio Paper Corp.
Diva International Inc.
Edgewell Personal Care
Essity Aktiebolag (publ)
Hengan International Group Co. Ltd.
Kao Corp.
Lil-Lets UK Ltd.
Natracare LLC 
Ontex Group
PeeSafe
Premier FMCG
Quanzhou Hengxue Women Sanitary Products Co., Ltd.
Redcliffe Hygiene Pvt. Ltd.
Sirona Hygiene Pvt Ltd. 
The Keeper, Inc.
The Women’s Co.

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