Many online shop owners and eCommerce entrepreneurs drive more than 30% of their sales revenue by using a retargeting software in their digital marketing strategy.

Research has concluded that almost 96% of the first-time visitors of a website are not ready to make a purchase, while only an average 2% of them actually turn into customers.

Every online shop owner is well aware that almost 96% of first-time visitors are not ready to complete a purchase.

A retargeting software is a marketing automation tool that displays personalized ads according to the browsing behavior of each individual user who visits your website.

Do you own an eCommerce business? How do you entice prospects who are interested in your products to return to your website and complete a purchase? If you never used a retargeting software to engage your visitors, you should!

77% of internet users prefer email messages over any other form of communication because it allows them a certain degree of freedom. However, even though people open their e-mails, very few read the content or click on the link.

A study published by Baymard Institute says that 67.75% of users leave their shopping cart behind. This number is very frustrating for online store owners because they invest a lot of time, money and effort to get those people on their website.

Retargeting is considered a very powerful and also a very cheap advertising strategy by advertisers. Studies show that a buyer needs to make a connection with your brand at least 4 times before he decides to purchase something from you.

A lot of marketers who applied email marketing strategies that didn’t work thought that the email era is long gone. But then they found retargeting that has given this department a whole new meaning.