One of the biggest drivers of packaged buttermilk is the fact that compared to western products, such as cheese and yoghurts, buttermilk/chach does not require to undergo the entire cycle of familiarizing Indian consumers.
Schmingling- The Art of Being Well Connected Through Blatant Self Promotion. The book due out this fall, helps you go from the janitor's closet to the corner office through proven techniques of the well connected.
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