Search Engine Optimization (SEO) is a digital marketing strategy that promotes websites, which can help reach new and existing prospective customers, convert customers, and generate more brand awareness.

How An SEO Can Help Grow Your Business

1. Increase online visibility - Webpages generate impressions and clicks from target customers who are searching for your business's products or services. Webpages that rank in search engines such as Google receive more impressions and clicks than those that don't - especially those that are in the top 3 position on the search engine results page. This is referred to as organic search and includes traffic generated from Google search to your website. 

2. Generate more leads - The goal of search engine optimization is to generate more customers by ranking your business for it's products and / or services online to help generate more leads. This generally includes conversion rate optimization (CRO), which is the process of identifying and optimizing webpages to generate more valuable actions for site visitors. Often, these actions are phone calls, form fills, or online purchases. Generating more visibility can help a website generate more leads and sales.

3. Improve brand awareness - There are many types of search queries (also known as keywords) that are used by prospective customers. This includes branded queries, which includes searches directly for your business's name. The more branded search, the higher your brand awareness.   

The first step to an SEO strategy is to perform an audit in order to identify opportunities for improvement. This can either by done yourself or from an SEO expert.

Get help from an SEO company: 

Dalton Luka St Louis SEO

Address: 9080 W Swan Cir, St. Louis, MO 63144

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