A well-informed shopper is one who researches the quality of the different fabrics clothing is made from. Therefore, a well-informed shopper will know that the quality of the cloth is the same whether from a chain store with low prices, or a high-end retail store with high prices. Being informed helps a shopper make better purchase decisions. Knowing the quality of the fabric the clothing is made from takes the uncertainty out of shopping.

Another technique used by retailers to make sure their profits stay at the high end, is the no refund policy, once an item is purchased. The theory is once you bought it, you have to wear it, otherwise, you'd be wasting money. So once again, the shopper has to research the retailers who allow for returns and refunds.

One more technique used by retailers is having celebrities or high-end models show off the clothing. Then put the clothing on sale for a limited time or to indicate that the clothing quantity is limited.

So when someone says shopping is an art, it couldn't be more accurate. On the ZNU.com website a shopper will see a model wearing the clothing. This is to let the buyer see what that article of clothing, whether it is an Off The Shoulder Blouse(http://www.znu.com/off-shoulder), off shoulder black top, a sweater, or a sweatshirt looks on a human body. These models don't appear to be celebrities or high end models. It makes it easier for the buyer to decide on what item of women's fashion clothes to buy. There are psychological techniques used to entice shoppers to buy. Those techniques should be used to create a customer into buying but rather to inform the customer and making a better purchase decision.
Shopwise, shopwell, shop ZNU.