A business pitch deck is the exposition of your ideas in a clear, structured, and a simple way.

Here we will learn how to prepare a business pitch deck?

Following are the points which you need to cover in your business pitch deck:

• Cover: Before you start preparing your business pitch deck, your first step is to prepare a cover in which the name of the company, logo and contact reference such as name, position, email, and telephone should be mentioned.
• Purpose or Mission: The objective of your company to be described shortly and you should keep it short and simple. Better if it is within 140 characters.
• Problem: Identify the area that needs to be given heed to. Obviously, the problem must be a real problem that companies or users can have. Use this section to describe the problem you are facing to start up this business.
• Solution: Describe what the solution to the problem is. What are the options available to you to resolve this problem? It is advisable to use stories and pictures while mentioning solutions.
• Size of the Market: Another data in which startups sometimes tend to make mistakes. A good way to describe the size of the market is through the TAM-SAM-SOM:

- TAM: A Total Addressable Market, i.e. the total size of the market that presents the detected problem. You can also see it as the total potential market of customers to whom your product or service is to be sold. The objective of this data is to show the business opportunity that you have in hand.
- SAM: A Serviceable Addressable Market, i.e. the market that you are capable of serving with your current business model. Basically, the SAM is a fraction of the previous one and serves to show the growth potential of the company that you can reach in the current conditions.
- SOM: A Serviceable Obtainable Market, i.e. the market that you will be able to reach through the investment of the planned resources in marketing and sales. In other words, the fraction of the market that you have access to which you will be able to reach.

• Competition: In every business, there is competition in the market. In this section, describe an analysis in which you will include both your direct and substitute competitors. Mention how your business idea fit into this competitive landscape and how your product or service is different than alternatives and competitors.
• Product: This is where you talk about your solution again, but focusing on the product or service you have designed. It is necessary to mention why your product or service is unique and why a customer will attract to buy this.
• Business model: In business pitch deck, Business Model is also called as Revenue Model. In this section, you need to mention about your entire business model. What is the price of your product, how will you pay the bills and how it makes money.
• Equipment: This is one of the important parts of your business pitch deck. Here you need to mention the list of the equipment and infrastructures you will need to do the business.
• Finance: Where you will indicate your main business metrics as well as financial projections and how much you need for your startup business you are preparing.

With a great business pitch deck, you can obtain finance for your startup business ( http://www.yourretailcoach.in/ ) more likely. You just need to ensure that the story is interesting and compelling.

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