We all know that we can make changes to a WordPress website by exhausting some good web development skills to improve the aesthetics of the website and optimize the visitor journeys to improve the conversions. But what should you do if your business is not receiving the anticipated number of PHONE calls, emails or orders? What wrong are we doing by creating a fancy new website with a blog, while the previous simple website had been bringing in more conversions than the new one? Let’s read on!
A/B testing is basically about comparing two versions of a web page to see which one performs better. You can display two variants of your website to the visitors at the same time, and the one that fetches more pertinent conversions can then be capped as the winner!
Most of the websites on the web have a similar goal- to attract relevant visitors who can then be reformed into leads.
There are numerous approaches to conduct A/B testing:
Split Testing: It is the simplest way to conduct an A/B testing exercise. Just pick a single element on a page, modify it and then create two versions of the page to show to the users and test the difference in the responses between them.
Multivariate Testing: If you have conducted the basic split tests and are looking for the most intricate elements to pair that can bring the best conversions, thenyou need to try multivariate testing. This allows you to test various permutations of different elements on a page.
Experimental Testing: Under this test, every element of a webpage is put under the testing lens to see which one has the most substantial impact on the users. Usually experimental testing is performed after conducting split and multivariate testing.
Why Conduct A/B Tests?
A/B testing allows you to get the most on your digital investments. The price for improving your conversions using A/B tests is negligible as paralleled to the costs of procuring paid traffic. For instance, a basic payment to an A/B test plan costs around $40-50 a month, which equals to the cost of about 10 clicks on a typical Google AdWords campaign; but the rate of return on your A/B test is much complex in long term.
When to Conduct an A/B Test?
Once you have installed a WordPress website, keep in mind that there are factors that cannot be assessed in an A/B test. Regardless of how many tests you conduct, the performances of your website will stay unchanged unless you use the right TOOLS to solve the right issues. Thus, an A/B test can be vindicated in one of the below scenarios:
Website re-launches: It is always suggested to commence a split test after designing a new website in preference to waiting to see how it shall perform with your audience. Inspect the test results and arrange your elements according to their performances.
Product Launches: Whenever you are launching a product, try conducting A/B tests. It allows you to act immediately if there is something wrong with the way the product is displayed on a page.
Improved Conversions: An increased conversion is a happy moment but is also a good reason to carry out A/B testing to understand what it is that your visitors like and use of your website.
Reduced Conversions: If your website suddenly notices a major downfall in conversions, then it is time to carry out A/B testing, provided that you have checked that there are no server side issues.