Sep 3, 2017
Pune, India, / Market Research Future published a half cooked research report on global Fortified Cereal market which is estimated to grow at a CAGR of 7.8% after 2023.
Market Overview
Fortified food offers extra micronutrients which includes essential trace elements and different vitamins. Fortified food is a completely commercial choice to add extra nutrients in the food. Fortified food offers various end users. According to FAO, the most common fortified foods are cereals and cereal based products. Fortified cereal offers various benefit. Fortified cereal finds massive application in the various breakfast products.
Market Forecast
The global fortified cereal market is witnessing an impressive growth over the last few years. With the changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. Fortified cereal offers low calorie and high nutritional value for that, fortified cereals are massively used as a breakfast cereal. Due to the rising awareness of healthy breakfast, manufacturers of ready to eat food products and foodservice companies are using fortified cereal. A large number of innovative and flavored fortified cereals are launched by the key players in the market which is anticipated to positively influencing the demand of fortified cereals especially in the developing economies. Fortified cereal manufacturers find a massive opportunity to come in a collaboration with the various organized food service companies in order to spread their presence across the globe.
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Downstream analysis
Rice segment is estimated to account for major market proportion in the global fortified cereal market. However, wheat segment is projected to expand at a high pace during the forecast period of 2017-2023. Vitamin segment is estimated to account for maximum market proportion during the forecast period of 2017 to 2023. Mineral segment is also estimated to register steady growth in the near future. Store based distribution channel accounts for the maximum market share in the global fortified cereal market. Among the store based distribution channel, supermarkets & hypermarkets are anticipated to hold more than 40% of market proportion in the global fortified cereal market. Non-store based distribution channel is projected to grow steadily during the forecast period.
Global fortified cereal market is highly concentrated in Europe. North America has massive potential for fortified cereal, as there is an increasing awareness regarding healthy food habits along with new product developments by the key players in the fortified cereal market.
Regional Analysis
The global Fortified Cereal market is segmented into North America, Europe, Asia Pacific, and the rest of the world (ROW). Among these, Europe region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing busy life schedules of the consumers coupled with the increasing demand of convenience food. Among the European countries, Germany is estimated to account for the maximum market proportion during the forecast period of 2017-2023. Asia Pacific region is projected to grow at a fast pace during the forecast period of 2017-2023. Asia Pacific consumers are inclined to adopt healthy foods and also various government authorities is also promoting fortified cereal due to its various properties which is anticipated to positively impact the sales of fortified cereal during the forecast period.
Market Segmentation-
Global fortified cereal market is segmented by cereal type, nutrients type, distribution channel and region
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TABLE OF CONTENTS
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope of the study
2.2.1 Research Objectives
2.2.2 Assumptions
2.2.3 Limitations
2.3 Markets Structure
2.4 Stakeholders
3 Research methodology
3.1 Research application
3.2 Secondary research
3.3 Primary research
3.4 Forecast model
3.5 Market Size estimation
4 MARKET DYNAMICS
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5 MARKET TRENDS
5.1 Trends in Supply/Cerealion
5.2 Trends in Demand/Consumption
5.3 Emerging Markets (Supply & Demand)
5.4 Emerging Brands
5.5 Trade (Import-export) Analysis
5.6 Innovations in Cereals/application
5.7 Macroeconomic indicators Analysis for top 5 Producing countries
6 MARKET FACTOR ANALYSIS
6.1 Introduction
6.2 Value chain analysis
6.3 Porter’s five forces
6.4 Supply Chain Analysis

7. MARKET-By Nutrition Type
7.1 Introduction
7.2 Market size (sub segments)
7.2.1 Minerals
7.2.1.1. Zinc
7.2.1.1. Folic Acid
7.2.1.3. Copper
7.2.1.4. Iron
7.2.1.5. DHA
7.2.1.6. Others
7.2.2 Vitamins
7.2.2.1. Vitamin A
7.2.2.2. Vitamin C
7.2.2.3. Vitamin D
7.2.2.4. Others
8. MARKET-By Cereal Type
8.1 Introduction
8.2 Market size (sub segments)
8.2.1 Wheat
8.2.2. Rice
8.2.3. Barley
8.2.4. Oat
8.2.5. Corn
8.2.6. Others
9. MARKET-By distribution channel
9.1 Introduction
9.2 Market size (sub segments)
9.2.1. Store Based
9.2.1.1 Hyper & super markets
9.2.1.2 Specialist Retailers
9.2.1.4 Convenience Stores
9.2.1.4. Others
9.2.2. Non Store Based

10. MARKET -By Region
10.1 Introduction
10.1.1 North America
10.1.1.1 U.S.
10. 1.1.2 Canada
10.1.1.3 Mexico
10.2 Europe
10.2.1 Introduction
10.2.1.1 Germany
10.2.1.2 France
10.2.1.3 Italy
10.2.1.4 U.K
10.2.1.5 Rest of Europe
10.4 Asia– Pacific
10.4.1 Introduction
10.4.1.1 China
10.4.1.2 India
10.4.1.3 Japan
10.4.1.4 Rest of Asia-Pacific
10.5 RoW
10.5.1 Introduction
10.5.1.1 Brazil
10.5.1.2 Argentina
10.5.1.3 Egypt
10.5.1.4 South Africa
10.5.1.5 Others
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