Santa Barbara, CA - Just have a look at the style icons of the last century, and you’ll surely find one thing in common- the leather jacket they adored. So whether it is Michael Jackson’s red zipped leather jacket or the Steve McQueen’s cool kid racing jacket, they have been the iconic fashion item in every closet back then. The classic silhouette Vince leather jacket has been the dream for every single guy as they get to find a polished vibe wearing it at every occasion. Paired with Denim jeans and a shirt, nothing can give a macho look better than this.

Jill Granoff, the creative Chief Executive of Vince has been elated with the passionate response they have received from the customers and at the end of the day, this is the key to their success. However, as far as the brand value is concerned, their fundamental motif was to have the best collection of some of the iconic essentials which men and women would love to wear every single day. So, one can apprehend that making Vince the staple fashion sense was what the brand has always looked forward to.

While speaking with Jill Grandoff about their journey, he remarks, 'The formula that Vince equated was to get into the everyday closet of their consumers and that resonated quite quickly for them. As their first collection of leather jackets could successfully attract more than $9.5 million worth of products, they found the kickstart that was needed for the brand. And it was in no time that the Los Angeles based brand could easily take place in all the reputed stores across the United States. Their success story is being written as a journey that started its journey from knits and sweaters but expanded to all kinds of product classifications. It was just a matter of time for them to add trousers, denim, hats, scarves and even shoes.'

The key in going public was in building confidence among all their consumers that the brand could keep delivering consistency and sustainability in the market. From Neiman’s Last Call to Revolve Clothing, all the reputed stores now make sure to not miss out on any of the Vince products, especially their leather jacket. To win any product, maximizing the wholesale retail and e-commerce market was necessary, and Vince had to wait for this realization to capitalize the market.

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About the Company: Xwalker.com is a shopping search engine that makes local shopping easy. They catalog actual items on sale at a store-by-store level which enables one to browse or search for sale items by category, store or brand. The search results show product ratings and information on where to find the item.