Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful things. Read more...https://www.xenia-consulting.com/importance-of-competition-research-how-it-helps-in-planning-marketing-strategies/