Cachet Hospitality Group is the lifestyle branding and management company having its headquarters in Los Angeles, Bangkok and Shanghai. CHG has numerous projects under development and it mainly focuses on the establishing new properties in Southeast Asia, Greater China, and Americas. Hotel industry veteran, Alexander Mirza was the co-founder of Cachet Hospitality Group who was also by the CEO. Alexander Mirza was American investor and entrepreneur also partnered with Robert Roche. Barry Sternlicht helped Alexander Mirza to attain the great Cachet Hotel Group startups in Asia. In fact, he wouldn’t have any hotel business if not they were partnered.
Alex Mirza has been in the industry with 20/20 vision of outsider and he is also the creative consultant and management. In fact, everyone went to the same school and they have the same idea about hotel management to the high excellence. It also needs the consecutive hiring decisions down to the line and especially in Asia. General Managers in Europe are men while there is only handful of local residents and women. Starwood Hotels is the subsidiary of Marriott International and it is also prior to the merger of Marriott. It is also considered as the best American hotel with leisure company that is headquartered in the Stamford, Connecticut.
During the late ’90s, the consulting assignment of Starwood Hotels & Resorts has shown Alex Mirza something else. Sternlicht was then CEO of Starwood and channeling the innovation in technology as well as branding with redefining to the high excellence. Experience at the Starwood is also taught about the multi-faceted and complex hotel.
For reference: https://www.cachethotelgroup.com/index.php/media/beating-corporate-world-alexander-mirza-ceo-cachet-hotel-group