Influencer marketing company WORD has released a special collaborative feature with television celebrities and power couple Mahhi Vij and Jay Bhanushali for its Diwali edition of #5MinutesofFame blog series.

#5MinutesofFame is a spotlight corner on WORD's blog page, wherein the company aims to showcase stories of brilliant creators while connecting audiences to their favourite influencers. The latest feature with Mahhi Vij and Jay Bhanushali is a five-minute read where they get candid about their Diwali plans, Mahhi's instant connect with Cadbury which reminds her of the festive mood and tips to make interesting festive content.

Jay talks about his all-time favourite actors, message for brands looking for influencer collaborations and many more fascinating conversations pieces. WORD & Alchemy Group COO Dharika Merchant said, "With Diwali just round the corner, the celebratory spirits of the audience are really high and owing to the current situation, they are consuming festive content like never before. They love to engage with their favourite celebrities and get inspiration on what to do especially during the festivities.

Diwali also happens to be a time when families are even closer together and what better opportunity than this occasion, to collaborate with television's favourite celebrity family and power duo – Mahhi Vij & Jay Bhanushali.

Basis our insights, we know that the audience greatly resonates with them. So, we brought them onboard for the Diwali edition of #5MinutesofFame to get them closer to their followers." Mahhi Vij & Jay Bhanushali commented, "Diwali is our favourite festival because it means celebrations, positivity and lots of light. In the spirit of this festive occasion, we are excited to have collaborated with WORD for their Diwali edition of #5MinutesofFame blog series." They further added, "This year, we encourage you all to stay at home and prioritize the health of your family and yourself. Stay safe and say no to crackers! We wish you a happy Diwali."

Mahhi Vij and Jay Bhanushali have collaborated on some interesting campaigns with WORD in the recent past. This Diwali feature comes just in time for the festive season. https://whatstheword.co/blog/5minutesoffame-diwali-edition-with-mahhi-vij-and-jay-bhanushali/