1.Making a case for the case of Richard Mille watches
The first element to consider is the case, and here I am talking specifically about the tonneau-shaped (barrel) case with which Richard Mille established himself. From the outset, when there were only three metals used in case manufacture — white gold, red gold and titanium — there was almost no difference in the price between the same watch in each of the metals.
2. The use of avant-garde, high-tech materials
The second element is that Mille has started to use case and baseplate materials that are normally used in such realms as Formula 1 cars, aerospace and racing yachts. The materials used are leading-edge technology, even in the industries outside of watchmaking. Not only is the metal or material new in terms of composition, the ability to use them in watchmaking is unknown. Mille dedicates years — and invests millions of Swiss francs — to understanding the material and how to incorporate it in his watches.
3. 21st-century movements
Apart from the cases, the movements inside are not standard, have usually required a comprehensive redesign and are coated in materials new to high-end watchmaking. Mille never did enter the classical world of Geneva stripes and perlage decorations — his watch movements are coated in PVD (Physical Vapor Deposition) or Titalyt. The movement parts are usually a hybrid of titanium with other materials that Mille’s dedicated team of watchmakers and micro engineers spend years perfecting.
As you can see, this contributes largely to the large price of Richard Mille watches.
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