[Centennial, 7/20/2017] – Peak 14 Media is a digital marketing company that specializes in brand-building strategies for hotels and resorts. The company’s Six-Step Hotel Marketing Plan enables hotels to create a targeted campaign, letting customers find and book them easily online.

Any effective marketing strategy starts with knowing the target audience. For hotel marketing, zeroing in on a hotel’s ideal guest is the bedrock of a powerful marketing plan and the launching point for an optimized website. The six steps to achieving a lucrative, online-driven hotel business are the following:

Discovery

Web design should revolve around the user/guest, and not the hotel. The ideal marketing solution for a hotel involves extensive homework on its core values, goals, and competition to know what guests are looking for in a website.

Proposal

Information gleaned from the previous process is then used to outline how the project should take shape. It details content management modules and other elements that will help the hotel stand out online from the competition.

Design

This is where a hotel’s website gets an overhaul, visually and functionally, to combine effective design elements and produce a polished website for optimum user navigation.

Develop

After completing the custom web design, enhancing the user experience and search engine optimization follow. This step allows for client testing and interaction, shaped and refined further by feedback.

Deploy

This when the site goes live, launching on all major search engines and announcing the brand-new site on social networks for maximum exposure.

Hotel Internet Marketing

This stage will implement marketing on the internet and social media, as well as customer relations management, to keep a steady stream of bookings. Detail analytics provides further info for necessary adjustments to increase booking revenue.

Heightening a hotel’s profile is a matter of internet marketing-savvy, which Peak 14 Media can provide and more. Their Hotel Marketing Plan covers digital promotion from start to finish, generating buzz from every part of the online sphere.

About Peak 14 Media

Peak 14 Media believes in the core values of honesty and transparency. Their team is a fun mix of experts on a range of digital marketing and web development specialties – all with a single goal in mind, and that is to help hotel managers maximize online reservations and revenue. The team improves the client's website, from revamping its design and architecture to optimizing it for better search ranking. Moreover, they make the reservation process quick and seamless for future guests.

Hotel managers who need to improve their hotel occupancy can schedule a free consultation by calling (303) 731-5159. More information on the company’s services is available on their website, http://www.peak14media.com/.