Creative advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions.

All of these can result in clicks, calls, and customers.

You can make stronger advertisements if you deploy techniques that will work best for your product or service, be it in the traditional, digital or social media.

Here are 9 advertising techniques that you can adopt to build a strong brand recall
Advertising Techniques

Interesting character

Advertising techniques are all about creating characters, or a cast of characters that add recognition and a story value to the campaign.

Your character could be some actor playing a role, like a footballer or psychiatrist or the Prince of Persia. You can also go for an animated, illustrated, or a cartoon character. Or how about using a live cat or dog?

Creative tip: A “brand character” must represent the brand’s personality and other aspects, which an invented character won’t. It’s better to take risk with a character which is, well out of character with the personality of your brand.

Many of the most memorable advertising campaigns in the world were built around invented characters. But most of the best characters don’t reflect brand personality, appearance, or values.

Much like a good book or movie, a character must be interesting to grab customer attention. It must be unexpected, different, have enough personality, strong expressions, and quirky behavior. Out-of-the-ordinary and engaging character will attract attention because they break stereotypes and stand out of the crowd.

Personification

This technique can help in creating advertisement campaigns that are more human, interesting and engaging, and finally, more relevant to your target audience.

By giving your product or service a human ability, like emotion, thoughts or speech, you can turn it into a person. You can also lend human characteristics to abstract ideas, like “greed” or “hunger”.

While working on an advertisement for a service, try to create a visual icon that could be personified. For instance, animate a credit card or a wallet to say about a particular bank.

You can also blend a product feature into a real person. For instance, you can give computer screen heads to depict a person addicted to digital gadgetry.

Creative tip: The object or the idea you personify may not be related to the product or service up for sale. Introducing a talking photograph into your advertisement for injecting humor or a snarky dialog, could make the campaign more engaging, interesting and memorable.

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Exaggeration

It’s a technique which is both effective and fun. Also, it’s easy to brainstorm and work with.

Take your concept and the primary idea you want to communicate. Now exaggerate it. Take it to the extreme, push it beyond reality and reason; in visual or in the copy, or both. Exaggerate a problem, or a benefit, or the physical appearance, or size.

Make sure that you exaggerate the exaggeration. Godzilla-sized exaggerations are interesting and also a powerful way of driving your concept. A minor exaggeration could be a misleading campaign.

Creative tip: Exaggerating the visual could be an interesting approach. But then understate the copy. Or do it the other way round. The technique will help you to simplify the message i.e. the main point you want to convey, in a single sentence or one visual. Let your imagination push things from there to an outrageous exaggeration.