Brian Solis is a principal analyst at Altimeter Group, a Prophet business. He's also an award-winning author, dominant blogger/writer, and keynote speaker. Contact him via e-mail.


Anthropologist, a digital analyst, and futurist, Solis has studied and influenced the effects of emerging technology on culture, promotion, and business. His novels and his research help executives, as well as folks that are everyday, better understand the relationship between its own impact on society and company and the development of technology as well as the role we each play inside. As an effect of his work, Solis additionally helps leading brands, celebrities, and startups develop new digital transformation, culture 20, and innovation strategies and that enable businesses to adjust to new associated markets from the inside out


His new book, X: The Encounter When Company Fulfills Design, introduces the value of experiences as the newest brand, bringing the worlds of CX, UX and BX collectively to re- imagine the client journey and lifecycle


His previous novels include, What Is the Future of Company (WTF), which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct instants of truth. He published The End of Business as Usual, that was named as Top Ten Business Book by Publisher's Weekly. EOB analyzes the emergence of Generation C, how businesses must adjust to attain them and a new generation of customers and employees. Prior to End of Business, Engage, which is considered as the business reference guide for businesses to market, sell and service in the societal web was released by Solis.


He's a regular contributor to leading company and industry publications including Adage, Forbes, Wired, VentureBeat,, among others. Brian is also an official LinkedIn Influencer with over 500000 individuals on Linkedin, Facebook Twitter.


As a sought-after speaker, Solis shares his vision and encounters through keynotes and presentations at events and seminars world-wide to help organizations understand and adopt the dynamics defining the rise of digital transformation, innovation, connected consumerism and digital lifestyles.


CRM Magazine was the receiver of an Ability of the Entire Year award by SoftwareAdvice in 2011 and named Brian as an influential leader of 2010.

Brian's website is consistently identified as a leading marketing and company sites around the world.


Brian additionally hosts a popular online video set that analyzes technology, Revolution, trends and best practices and introduces audiences to the thought leaders who are blazing the trail. Guests have included Mark Burnett, Katie Couric, Shaq, Billy Corgan, and Guy Kawasaki.