Social Networking: People connecting Globally
This Era is of rapidly evolving in technologies have split many companies' abilities to keep up with the coming on of social networking via sites such as Facebook and Twitter, which offer new magnitude to viral advertising, product support and rapport with the customer. Traditional, old guard tech companies have branched out from their typical web page store fronts into frontier social media in an attempt to bridge the distance between themselves and the consumers. The jury is still out on the impact of these attempts to become more readily accessible and more transparent to end users; however, surpassing as the most visited site on the Internet, such as Google and Facebook. Businesses are scrambling to their battle stations to reorganize their net strategies to connect the maximum potential of this profitable but wild market. Let's scrutinize how businesses have traditionally conducted business on the Internet.
In Traditional market, web-based business model prevalent since the mid-1990s, companies follow these basic steps to expose themselves to a web audience.
Engage a designer to create a website introducing the company's products, with general contact information and an online payment system to make purchases via the website.
Attempt to heighten search engine results through Search Engine.
Pay to advertisers such as Google or other Social networking sites, for display and targeted ads in the hope that traffic will be funnel their way.
Have the exclusive update the website through e-mail correspondence, or in house, accordingly.
Now that your business has curved in its toes in the fast changing labyrinth of social networks, it may be a wise investment of time to build a social network via Facebook in your office. Despite the fact that this will no doubt have many co-workers hiding from the dreaded "Friend Request from your boss", networking your workplace via Facebook can be a wise tactical decision for several reasons.
By means of creating a private workplace group on Facebook, it is faster to schedule events and share links, files and feedback in a closed group with your co-workers. This system allows for efficiency and clarity with a shared calendar and core resource base.
By allowing your workers to "friend" each other online, there is a better chance that employee in otherwise unassociated departments within your company will begin to mingle more and boost morale. However, this can also have the adverse effect of lowering morale if there are persistent problems within your company.
The influence of building a social networking web to fasten in all your employees offers you, as a manager, a bird's eye view of their interactions and an easier way to determine their morale and work ethic. This allows you to initiate anticipatory strikes against growing problems, while understanding more of your employees' everyday lives, which bridges the often times wide chasm between management and employees. Many managers may find this approach too harshly "Big Brother" for their tastes and may shy away from such tactics. This is, nevertheless, the realism of the changes that the marriage of social networking and businesses has created.