With that in mind, here are five additional social media networks you should try:
1. Pinterest
2. Snapchat
3. LinkedIn
4. Quora
5. Reddit
And now, some advice on how to tackle marketing and advertising on each of these social platforms....
Pinterest: The lifestyle powerhouse
Pinterest is ideal for B2C brands with lifestyle products that can be clearly expressed in a picture. Indeed, my current feed has ads for sneakers, an ab workout, meal prep recipes, and an Apple Watch—all of which use imagery, not text, to sell the product. Pinterest, therefore, is a poor platform for, say, complicated B2B software.
Last year, Pinterest reported 250 million users and more than 175 billion pins. The platform also shared that Pinterest users find Pinterest ads 1.4 times more relevant than ads they see on other social media networks—which is reason enough to start advertising on the platform.
Snapchat: The Gen Z playground
Like with Pinterest, B2C brands are likely to see more success than B2B on Snapchat.
If your B2C business has a younger demographic, you need to consider testing out Snapchat ads. Comprising just 1% of total digital spend but used by 27% of Americans, Snapchat provides a great opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).
LinkedIn: The professional network
LinkedIn advertisers tend to be B2B, and if that’s your audience, you should definitely be testing ads here. But B2C advertisers can still see success thanks to all the work-based targeting options and the extensive network of more than 560 million professionals. Indeed, you can target job titles, employees at specific companies, skills, pre-defined interests (like Computer Graphics or Organic Farming), field of study, education, and more.
This makes LinkedIn a perfect outlet for, say, a luxury brand that wants to target high household income, which can be approximated by targeting job titles like CEO, VP, director, etc. And anyone with demographic segments like “young professionals” or “middle-career engineers” could easily reach these cohorts with LinkedIn.
Quora: The Q&A platform
Advertising on Quora might seem like a waste of time, but the Q&A platform has over 300 million unique visitors each month. With its wide variety of topics, Quora applicable to pretty much every marketer—all you have to do is find your audience and set up your ads.
Reddit: The crowd-sourced crowd favorite
While some marketers will shy away from Reddit given past controversies, there is no debating its reach: Reddit is the sixth most-visited site in the world, with 234 million unique monthly uses.
Like Quora, Reddit has a wide variety of topics—there are well over 1.2 million subreddits. This means that both B2B and B2C businesses will be able to find their audience on the platform.
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