Let’s face it, you know you need to promote your business on social media. In fact, around 2.56 billion global social media users join the ranks each day on mobile, creating an astronomical audience for companies of every shape and size. The question is, which social platform should you be spending your marketing money and time with?
Facebook and Twitter are essentially the crème de la crème of social networks. These senior class channels have outranked sites like Google+ and Pinterest for decades, and their versatility makes them perfect for connecting with a broad audience. Though both platforms have seen their ups and downs lately, they remain the most popular choice for many marketers–and for good reason.
Twitter and Facebook are adaptable, innovative and ready to pivot to suit the needs of customers.
So, if both channels are so great, how do you decide between Facebook vs. Twitter, and which one you want to use?
Facebook Statistics:
• 75% of male internet users and 83% of female internet users are active on Facebook
• 22% of the world currently uses Facebook
• Facebook had 2 billion monthly active users at of the end of 2017
Twitter Statistics:
• 81% of millennials check Twitter once a day
• Twitter has 330 million monthly active users
• 3 billion Twitter accounts have been created
• 83% of the world’s leaders are on Twitter
Facebook vs. Twitter: Audience
Choosing the right channel for your company when it comes to Facebook vs Twitter isn’t just about finding the “best” platform, but one that allows you to connect with the right audience.
Facebook is easily the most active social media network, particularly when you consider it owns WhatsApp and Instagram. This unique channel appeals to a range of generations, who seem to be drawn to the idea of connecting with their family, keeping tabs on friends and making sure that they have access to their favorite brands too.
On Facebook, one of the fastest growing markets is seniors. Over recent years, the channel has become increasingly appealing to baby boomers, with around 41% of individuals between 65-74 years-old logging on with a Facebook account.
If anything, this is a testament to Facebook’s ease-of-use and accessibility. However, these statistics also indicate Facebook may no longer be the “trendy” platform of the day. Despite a drop in online youth, of course, stats still show that Facebook is leading the pack for overall audience penetration.
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