The increasing adoption of digital marketing by different industry verticals, increasing focus on customer engagement solutions, technological advancements, increasing adoption of web-based business solutions, and implementation of multi-channel customer engagement solutions are the key factors leading to the growth in the web content management market, globally.

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With the increasing competition in the online industry, customers have high bargaining power, therefore companies are focusing on the value creation for the customer engagement, loyalty, and retention, which is anticipated to fuel the growth of the web content management market across the globe.

On the basis of organization size, the web content management market is segmented into small and medium enterprises and large enterprises. Of both, the categories, the web content management market finds its larger application in large enterprises.

Market players in the web content management industry are focusing on digital marketing solutions, strengthening B2C relationship, and use of artificial intelligence and automation for catering to the demand of consumers.

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Oracle Corporation, Microsoft Corporation, OpenText Corporation, Adobe Systems Incorporated, E-Spirit AG, Aquia, Inc., Sitecore Corporation A/S, SDL PLC, IBM Corporation, Rackspace Hosting Incorporation, Crownpeak Technology, and Episerver, Inc. are some of the key players offering solutions in Web Content Management industry.

Source: VynZ Research