SMEs are on the rise rapidly in the 21st century. Small and medium-sized enterprises (SMEs) are the ones appointing a significant proportion of the working population of India, but they are still at risk of not being able to keep their team intact. The second largest MSME/SME base in the world is India. These businesses are active in the manufacture of more than 6,000 products including both conventional and high-tech appliances.

They can add a lot of value to the GDP of the country and account for the majority of its industry, but they are rarely able to scale up, and this is due to a lack of proper marketing and sales most of the time.

The question now arises as to how you can market your product or service effectively to achieve the growth you deserve. Regardless of its scale, marketing has always been the critical wedge for a company. That said, SMEs can, through marketing, propel their production all the time. Marketing can be both online and offline and is equally valuable for a company to expand.