Fast food generally refers to mass-produced food that is prepared and served very quickly. The food is less nutritionally valuable compared to other foods and dishes. Typically meal with less preparation time can be considered fast food, the term more specifically refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. Fast food is considered as the empty calorie food. An empty calorie food can be defined as food with the bulk of calories and fewer or no micronutrients. Globalization and urbanization had heavily impacted on the intake routine of consumers and fascinated them towards fast food.
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The significant driver is the increasing urban population and their requirement for inexpensive and faster options for their meal. Also surge in changing lifestyles and taste preferences of the consumers in developed and developing nations is boosting the industry. Also growing food and beverage industries are further expected to boost this industry. However increasing awareness about harmful effects of fast food is going to limit the growth of this industry.
The market segmentation on the basis of Type is- chicken, burger/sandwich, Asian/Latin American food, pizza/pasta, seafood, and others. Burger/sandwich held the largest market size amongst all owing to the wide range of product line like hamburgers, cheeseburgers, and giant burgers among others. The market segmentation according to Distribution Channel is - Quick Service Restaurant (QSR), Street Vendors and others.
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The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. The presence of a large number of players in these regions is likely to accelerate the growth of the market.
Domino’s Pizza, Burger King, KFC, Subway, Dunkin’ Donuts, McDonald’s, Hardee’s, Pizza Hut, Firehouse Subs, and Auntie Anne’s are the leaders in the Europe Fast Food market.
Market Segmentation

1)Product
• Introduction
• Burger/Sandwich
• Pizza/Pasta
• Chicken
• Asian/Latin American Food
• Sea-Food
• Others (Snacks, Mexican etc.)
• Y-o-Y Growth Analysis, By Product
• Market Attractiveness Analysis, By Product
• Market Share Analysis, By Product

2)Distribution Channel
• Introduction
• Quick Service Restaurant (QSR)
• Street Vendors
• Others
• Y-o-Y Growth Analysis, By Distribution Channel
• Market Share Analysis, By Distribution Channel

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