January 19th, 2016

Mumbai

Just like the famed Munnabhai from Bollywood movies, everyone needs a comforting hug. Call it ‘Jaadu ki Jhappi’ or ‘The Magical Hug’, it has to help Startup the way it helped MunnaBhai. Free Hugs or Free Consultations, they always give the right boost to the mind and the heart.
But that was movie, in real life; businesses find them unable to keep pace with evolving consumer behaviour and the marketing landscape. The need for an all-rounder in a business setup is more pressing and realistic than ever. It is not that businesses are not aware about what needs to be done but they fail to take action within opportune time.
Understanding the pulse of the time, Filingenie has come up with a new digital campaign celebrating all-rounders in different walks of life. The campaign unfolds one of its allrounders, namely Jhappi Genie that intends to give the magical hug needed by every startup at one time. Taking the cue from popular culture and Bollywood movies, the campaign brings out the offering of Filingenie in a simple and easy way that connects with its audience.
Right from Business registration to licenses and taxations, Jhappi Genie will cover problems of startup in its upcoming communication in the whole month of January. Similar campaigns will come out in subsequent months. One can be a part of the on-going campaign by simply visiting the website of Filingenie at www.filingenie.com and can interact with the brand on various social media platforms viz. https://www.facebook.com/filingenie/ and https://twitter.com/Filingenie to know more about their offerings.