India, a country from South- East Asia, is known for its rich culture and heritage also known as “Krishi Pradhan Desh”. The Hindi term “Krishi Pradhan Desh” means “country whose large population depends on agriculture for their source of income.” It is believed that agriculture in India is the heirloom of Indus Valley Civilization. Around 9000 BCE, Indian agriculture started as a result of the early cultivation of plants, and domestication of crops and animals. In the Indian Context, farmers are called “Annadata” meaning food provider, but the irony is that they still suffer from a lot of difficulties. India is a unique country from an agricultural point of view because of its vast expense of level land, rich and fertile soil, wide climatic variations suited for a variety of crops, and ample sunshine.
CHALLENGES FACED:
1. NO TRANSPORTATION
As there was no transportation, this results in a gap in Demand-Supply Chain. There were plenty of products available to the farmers but they had no medium to sell those products.
2. UNAVAILABILITY OF LABOURS
Since laborers migrated to their native place after lockdown have been imposed, one of the major concerns was the unavailability of laborers.
Today, the Indian Farmer does not want his son to become a farmer. Farmers have been facing so many problems and land under agriculture is decreasing. Reasons are Due to heavy indebtedness, Crop failure, Insecure life, Agriculture costs very high, uncertainty in regular income.

NinjaCart is a B2B company to improve the supply chain. They connect food producers directly with retailers, restaurants, and service providers having in-house applications that drive end-to-end operations. It was founded by Thiukumaran Nagaranjan, Vasudevan Chinnathambi, Ashutosh Vikram, Sharath Loganathan, Kartheeswaran KK, and Sachin Jose. Currently, they are working in seven major cities- Bangalore, Chennai, Hyderabad, Delhi, Ahmedabad, Pune, and Mumbai.
Agricart provides an Online Shopping platform related to agriculture products. It offers Cash on Delivery Services for those farmers who are not frequent users of digital transactions. It provides Tools and Machinery along with different kinds of seeds( vegetable, fruit, plants). It also provides technologies for the Drip Irrigation System.
Cropin is a leading “Full–Stack Agri-Tech” organization which was founded by Krishna Kumar with Co-founder Kunal Prasad. It enables stakeholders to adopt digital technology such as IoT( Internet of Things), AI (Artificial Intelligence), Machine Learning, Remote Sensing, and Satellite Imaging
DeHaat is an AI-enabled organization to revolutionize the supply chain. Currently, they are operating in Bihar, UP, and Odisha with 265,000 farmers. It was also felicitated by NASSCOM, Forbes, ET Niti Aayog, and Bill Gates Foundation.
The Organization was founded in 2015 to provide a reliable and cost-effective solution for the nutrition requirement of plants particularly deals with fertilizers, probiotic micronutrient solutions, and other plant growth regulators.
All these Startups are giving hopes that, apart from being a prominent country in the field of IT, India will also conserve its traditional occupation with the use of new technologies. With the new era, Farmers will become managers and Robots will do all the work. Advanced Technologies like Market linkage, digital agriculture, better access to inputs are attracting large tractions. Surely, these Startups will help local farming become a sustainable and profit- yielding enterprise. For more amazing articles check out Insellers.