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A Quick Look At The In Pakistani Dramas It is true that Pakistani entertainment channels, especially dramas have ruled the Indian subcontinent. But today, things are quite different. The incorporation of many new TV channels have changed the preferences of viewers. Unfortunately, new Pakistani drama & writers have failed to make a long lasting impression on the minds of viewers. Peak Era of Pakistani Dramas The decades of the 1970s, 1980s, and 1990s were Yeh Rishta Kya Kahlata Hai

the peak era of Pakistani dramas. There was only one TV channel in Pakistan – PTV, and it had a team of well-known writers. The writers like Anwar Maqsood, Bano Qudsiya, Ashfaq Ahmed, Amjad Islam Amjad, Hassena Moin and others have written some classic dramas that grabbed the attention of entire Indian subcontinent. The popular Pakistani dramas of that era are: Khuda Ki Basti Waris Tanhayiyan Unkahi Dhoop Kinare Alif Noon Sona Chandi Bandhan Dhuwan Alpha Bravo Charlie The decline of the popularity of started when the Indian channels in late 90s emerged and grabbed the attention of Pakistani viewers. A number of Indian dramas dominated the Pakistani entertainment media until the emergence of Turkish Dramas. Major Factors Contributing To The Failure of Pakistani Dramas The stories are not as interesting as they used to be during the peak era of Pakistani dramas. The direction of dramas is average kind of. Another factor that has contributed to the failure of Pakistani dramas is the repetitive actors. Same actors are seen in every dramas on TV channels due to which most viewers prefer not to watch the dramas. Another major factor that has contributed to the decline in the popularity of dramas in Pakistan is glamorization. It can be clearly seen that directors, producers and even the actors are heavily influenced by the Indian media. That’s the main reason why Pakistani drama has lost its real feel and appeal. Temporary Revival of Pakistani Dramas Some TV channels tried to revive the drama industry and to grab the attention of viewers. They succeeded at first, but unfortunately, it was a short revival. This is because of the high quality Turkish dramas that overtook drama industry in Pakistan. Some
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channels that tried to regain the attention of viewers include Hum TV, Geo Entertainment, and ARY digital. The popular dramas that airied on during this temporary revival period are: Meri Zaat Zarr e Be Nishan Bano Humsafar Qudussi Sahab Ki Beva Yeh Zindagi Hay The Drama Industry In Pakistan Among all of these dramas, Hum TV dramas still have a huge viewership. The struggle of Pakistani drama makers is still going on to regain the attention of audience. Some of these dramas have become immensely popular in the neighboring country, such as Humsafar. Unfortunately, the hype and strong impression of these dramas couldn’t fully revive the Pakistani drama industry. Viewers want something different and that’s what Turkish dramas offer them. Popularity of Turkish Dramas In Pakistan viewers have found a better alternative to typical, boring Pakistani TV dramas. This alternative is Turkish dramas that have gained remarkable popularity lately. Turkish dramas like Ishq e Mamnu, Feriha, and now Mera Sultan, have forced people to sit at homes and watch these dramas. Future of Pakistani Dramas It is true that, today, Turkish dramas are dominating the drama industry in Pakistan. However, there’s still a hope that Pakistani dramas will come back and rule the entertainment industry once again. It is possible with the help of intelligent writers and professional directors.
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