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Traditionally plus size swimwear has been targeted at women with an above average dress size that need support and structure to keep their body in place when they put on their swimwear. With such a focus on structure, historically there has been little emphasis on design or style in this type of costume which means that most women have avoided this style of swimwear like the plague.

If you are not in the traditional plus size bracket, then you will probably not have even considered buying your swimwear from a plus size retailer due to the stigma in shopping at a store that caters for oversized women and because of the reputation of such stores for dowdy and out of date clothes.

However as the average dress size of the UK woman increases, and the minimum dress size the plus size market decreases, the focus on a greater target market has encouraged the designers of plus size swimwear to not only develop highly technical methods of supporting the body of today's women but has also encouraged them to integrate high fashion and design into their swimwear so that today we have a combination of style and support that almost any woman can take advantage of.

What ever body shape or problem areas you may have, if you are a UK dress size 14 or larger, you can benefit from the amazing design features that will enhance your body when you wear plus size swimwear.

Within each costume or bikini you will find elements such as integrated breast support, tummy control and adjustable straps to ensure you get the fit you are looking for when you buy your swimwear.