[b][CANBERRA, 27/02/2018][/b] - A creative branding strategy is essential to developing effective promotional messages. In marketing terms, promotional messages define how a company wants to be perceived by its target market and how it positions itself against competitors. Brand development, therefore, needs to be addressed at the company’s foundational stages. As the company evolves, the brand must be upgraded to signify and reflect its pivotal changes.

The three main focuses in brand development are 1.) identity, 2.) target audience and 3.) products or services. By understanding these three elements, companies are able to develop creative and strategic promotional messages that reflect company identity, values and positioning.

According to a report by The Balance, social media is one of the most popular platforms to promote new products or services. Using this platform, companies can reach a wide audience and share the latest updates on their portfolio. Implementing a creative and strategic brand development plan helps boost brand awareness and recognition.

[b]Brand Development by Voodoo Creative[/b]

Voodoo Creative offers creative and technical branding services that help companies with brand development and promotion. For the creative aspect, Voodoo Creative develops style guides that help their clients maintain consistency across all printed and online collaterals. The technical aspect of their service involves the creation of customised websites that highlight messages and design elements that reflect the client’s branding.

From food and beverage companies to pharmacies, Voodoo Creative has helped many companies achieve their branding goals.

[b]About Voodoo Creative[/b]

Established in 2005, Voodoo Creative is a multi-disciplinary agency offering turkey solutions that include strategic branding, social, digital and marketing methodologies. Focusing on the integration of creativity and strategy, the company collaborates with businesses to develop the most suitable approach to achieving their marketing goals.

For more information, visit [b]https://www.voodoocreative.com.au[/b].