Now a days businesses are experiencing a virtual interaction with the audiences worldwide. But what makes a person click on the desired website? There are pre-determined buttons which help the audience perform the action expected by the company. These are called call to action buttons that can command on the audience. Call to action button is easy to add, which are linked with the page the company wants the person to land on. The buttons shall be designed in such a way that, it attracts the person who is reading, and takes a required action.
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What is call to action?
Call to action Button (CTA) is a example of buttons such as, call us, subscribe us, order now, or even purchase now. These are many such other Call to action buttons; they can be inserted as per the requirement. This buttons indirectly tells the user to do the necessary activity.
Top 5 strategies to add Call to action buttons
A) Use attractive graphics
Adding attractive button for the call to action can increase the rate of clicking. For example, we say, “call us using the below number and I add a logo of cantonized mobile then add a link to it, it will make it look rich.

B) Make It look urgent
By playing with the words, you can make the call-to-action button look urgent. Like, if you put subscribe us now, and add subscribing within 5 minutes will earn you a 5% discount is a better option to indirectly command on the customer.

C) Use creative words
Using creative words instead call us, use don’t you feel like calling us? This can create a different need in the mind of the customer. Every word shall be used creatively so that the traffic will increase automatically.

D) Be competitive
Prove with the creative content, that calling or buying and subscribing can bring a different aspect in the life of customer. Understand what competitors are presenting themselves Infront of the market.

E) Be short
Using long lines to attract the customer is never going to eye the actionable buttons. The customer will simply ignore it and shift to something else. Being creative as well short but sweet is necessary in order to increase the clicks.
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Conclusion
Today, the market runs on the customer’s requirements. But can you directly command them to do something? Frankly speaking, it is not a suggested option to get the attention. Instead calling them and asking the customer to click on something which is beneficial for the company can be done using call to action buttons. Being interactive in the market is necessary to stand the competition.
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