The global automotive head-up display systems market is estimated to value US$ 491.6 Mn in 2016 and is projected to register a CAGR of over 24% in terms of value during the forecast period 2017–2026.

Automotive head-up display (HUD) system is an electronic system that projects information either onto the windshield of a vehicle or a small transparent screen called a combiner. It overlays relevant data on the transparent glass screen, which ensures that the driver can view the information without taking his or her eyes off the road, as real-time data overlay is placed in front of the user’s focal viewpoint. HUD systems are currently more popular in high-end, luxury, or premium cars, but are expected to be installed in SUVs and mid-size cars in the next few years. HUD systems display vehicle speed and provide alerts, while also displaying navigation information etc., thereby allowing users to understand other useful points and aspects while driving.

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Increasing per capita spending and growing urbanization are primary factors driving sales of luxury and premium cars. With an increasing number of car manufacturers installing head-up displays in mid-range car models, revenue from sales of HUD systems is expected to further increase significantly over the forecast period. Research and development (R&D) and launch of new and innovative smart systems and mergers and acquisitions along with entry of new players in the market are other factors expected to drive market growth over the forecast period. However, high cost of R&D and technology are primary factors expected to hamper market growth to a certain extent over the forecast period. In addition, complying with stringent safety norms is one of the major challenges hampering installation by automotive equipment manufacturers (OEMs).