The report “Phytosterols Market by Type (Beta-sitosterol, Campesterol, and Stigmasterol), Application (Food, Pharmaceuticals, Cosmetics, and Feed) & by Region - Global Trends & Forecast to 2020, defines and segments the global phytosterols market with an analysis of current demand and forecasted consumption in terms of volume ($million). It also identifies the driving and restraining factors for the global phytosterols market with an analysis of trends, drivers, restraints, opportunities, and challenges. The market is segmented on the basis of types and application segments for phytosterols.

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Phytosterols are substances that are similar in structure to cholesterol and are formed exclusively in plants. They are added to food for their blood cholesterol-lowering properties. There are numerous commercial products, both raw materials and finished products, containing phytosterols in different proportions. The phytosterols market is projected to exhibit a growth of 8.7% for the next five years. As assessed, the growth of this market is to be propelled by significant health benefits, increasing end-use applications, and government promotions regarding the consumption of phytosterols. However, ill-effects of phytosterols are a major factor hindering the growth of this market.

The various health benefits of phytosterols are projected to drive its market globally. Their increasing end-use applications and increasing awareness level regarding health & wellness are the driving factors of this market, globally.

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The global market is highly fragmented with the key market players driving the growth with agreements, expansions, acquisitions, and new product launches to gain presence in the phytosterols market. The market is competitive with leading players being involved in the research & development of new products and new applications of phytosterols.

The phytosterol industry has many players (small, medium, and large); however, the industry is dominated by a few. Raisio Plc. (Finland), Bunge Limited (U.S.), and BASF SE (Germany) collectively account for around 50.8% of the total phytosterol market. Acquisitions were found to be the most preferred growth strategy in the phytosterol market. The purpose of adopting this strategy is that it results in increasing geographic presence, clientele, and product portfolio. Other players such as ADM (U.S.), Cargill Inc. (U.S.), DuPont (U.S.), Arboris, LLC (U.S.), Gustav Parmentier GmbH (Germany), HyPhyto Inc. (U.S.), and Pharmachem Laboratories, Inc. (U.S.) also have a strong presence in the market.

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