Indian consumers have been getting astounding options lately, and the entry of Chinese firms in areas including home appliances, smartphones, fashion and other segments have profoundly impacted the revenues of Indian firms. Indian consumer companies boast of affordability, and their products are considered a tad superior in quality. The well-known Indian sewing machine manufacturer Singer India has taken the cue and launched a new website that specifically caters to the demands of the middle and upper class Indians. Anybody in India can find here smart and useful range of electronic products at low costs. Apart from well-known sewing machines, Singer also produces world class home appliances and food processors, dry/steam irons, sandwich makers, toasters, mixers, hand blenders, sandwich makers, hair dryers and other products.
With the addition of new products to its portfolio, the company has enhanced its customer base and is now, even more, customer friendly. As all the quality products are manufactured in India itself, customers can rest assured of the quality, get extended warranties and avail services easily, and buy the worthy products at more affordable costs. Singer’s new product portfolio now also includes Singer Foodista Supreme (a 1000 W powerful food processor), the Single Hair Dryer Stylee (an efficient hair dryer with concentrator nozzle that can provide for salon-grade styling at home itself), the Singer OTG Maxi Grill 1600 (1400 W, includes baking tray/wiring rack/Tong, and 16 litre capacity), and the Singer Maxi grill 2300 RC (1500 W, rotisserie/convection function, 23 litre capacity and automatic thermostat).
Talking to media men, the PR executive of the company stated in Mumbai “We are always concerned about the wishes of our customers, and use world class tech. and processes to bring to Indian consumers only quality small/large home appliances and sewing machines. The responsive and easy-to-navigate website caters to the needs of Indian customers 24*7 and is backed by an efficient customer service cell as well.”

About the company: Singer India is an ISO 9001:2008 certified company and has been the reputed pioneer in the manufacturing of quality and modern sewing machines for the past 176 years. Established way back in the year 1871 in India, the company also has considerable presence in other international markets including Thailand. The company has well laid distribution networks and showrooms, and its product is marketed under “Singer” and “Meritt” brand name.
Address: Singer India Limited, A-26/4, 2nd Floor, Mohan Cooperative Industrial Estate, New Delhi-110044.
Phone: +91 -11-40617777