Companies using Instagram to promote their products, services and offers now have a much greater opportunity to market their wares to a super targeted target audience. With the backing of Facebook, Instagram has recently launched the advertising platform that integrates with Facebook's amazing focusing on capabilities and businesses are taking full advantage. Businesses realize that users are watching their news feed. As a result, Instagrammers are 2 . 5 times more likely to click on newsfeed ads compared to ads on any other social media platform. So running Instagram ads for your business open up a world of opportunity.

Cellular advertising has surpassed newspaper advertising for the first time in history and enormous and small businesses alike are achieving measurable results together with social media advertising. Instagram advertising has already generated more than half the billion in revenue and is projected to double inside a year, which is proof that many business owners are putting their cash where their mouth is.

More importantly Instagram's ad system is easy to use, it's fun and bubbling over with passionate and also enthusiastic users. It has excellent metrics and is still inexpensive for small businesses. If you are already advertising your product using social media ads or trying to build your list then integrating Instagram ads into your marketing mix is essential.

Here are five ideas to consider before running an ad on Instagram to develop your business brand reach, engage your followers, or bring in your target audience to your offer.

1 . Get the basics right. Be sure to fill out your business profile and bio on your business Instagram account. Make sure to use a clear, crisp version of your logo as your profile picture.

2 . Tell users WHY you are upon Instagram. Since this is your business account, keep it business, not really personal. Help users identify with your brand and just make certain not to be too salesey.

3. Start with a plan. Plan your Instagram (and all your social media) promotions through planning them out. Create a calendar for implementation leading to your goal. Not having a plan is the main reason why businesses fall short on social media, so do this before you start posting randomly or perhaps paying for traffic!

4. Don't let your hashtags be your tone of voice. Instead, lend your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, keep them appropriate and searchable. It's great to use hashtags, just make sure not to lose control and generate too many in one post -- deliver quality over quantity.

5. Upgrade your look. Pictures are everything on Instagram so make sure your images along with video look GREAT. Savvy Instagram users want to see "beautiful" or maybe read "funny" or relate to something meaningful. Use applications and other image/video tools to upgrade the look and really feel of everything you post on Instagram.

Those are just a couple of tips to consider when using Instagram to market your business online. If you want more ideas about how to add your own flair to your Instagram posts without having to be a designer or photographer - take a look at my 6 Instagram Hacks for Small Businesses. There's a hyperlink provided below.

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