Kombucha is a fermented beverage consisting of black tea and sugar, which is increasingly being used as a functional and probiotic food. The bacteria and yeast present in it cause fermentation when combined with sugar. Following the fermentation process, vinegar, B vitamins, enzymes, probiotics and a high concentration of acid are produced. The bacteria produced generate cellulose acting as a shield to cells. Kombucha offer a number of health benefits such as liver detoxification, protection against certain diseases, boosting immunity, and nutrient assimilation. It also assists in enhanced pancreas function, improved digestion, increased energy, and enhanced mood. Consumers are increasingly avoiding carbonated soft drinks and other sugary sodas, which has pushed players in the market to invest in the development of these beverages containing fewer calories and offering positive health benefits.

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Kombucha offers nutritional benefits, which is currently driving the thriving kombucha market. The growing obesity and increasing lifestyle diseases have encouraged the intake of kombucha by consumers. The busy and fast paced schedules of consumers, sedentary lifestyle, increasing disposable income, and increasing launch of innovative products by market players drive the growth of kombucha market. The increasing demand for healthy food and beverages along with growing health awareness among consumers accelerates the growth of the kombucha market. There has been an increased demand of these beverages in emerging economies of Asia-Pacific owing to increasing disposable incomes and improving lifestyles. Global players are expanding their business in this region to increase their customer base and improve the geographical outreach.

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On the basis of geography, North America is expected to dominate the global market in 2017. A significant rise in the health awareness has been registered over the past few years in U.S. and Canada. The sedentary lifestyle coupled with hectic work schedules is encouraging consumers to consume kombucha to meet their nutritional requirements. Increasing awareness regarding health benefits of kombucha, and high disposable incomes in this region augment the market growth. Leading global players are innovating and developing new products to tap the growth opportunities offered by this region.

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