CPaaS, the cloud-based communication platform as a service, enables businesses to communicate effectively during a crisis.

The two areas where communication is critical for businesses are the customers and the employees.

Whether you are in a crisis or not, immediacy in communication is the key to customer relationships.

CPaaS allows businesses to stay in touch with customers.

Now, these customers could be from the medical industry such as patients, or eCommerce industry, or the software industry.

CPaaS ensures the continuity of communication in a channel the customers prefer.

For example, during a crisis, customers could be more willing to connect on chat than voice calling.

The other area that needs to be impacted in businesses is your employees.

They may be anxious if the crisis would negatively impact their jobs.

With the various CPaaS SDKs and APIs integrated into your existing applications, you can reach out to all your employees seamlessly.

Let’s look at the various ways CPaaS can impact your communication effectively:

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