Market Overview:
Almost any carbon-containing material can be used to produce activated carbon. In practice, economics and target product properties are the determining factors in the selection of raw materials.

Activated carbon products are also used as colorants, carriers or catalysts in industrial processes, and the pore size distribution is highly important in most applications. Activated carbon is used to remove contaminants and other impurities from products such as water, air, food, beverages, and pharmaceutical products.

The increasing concern for the environment, human health, and the growing population needing access to better water, food and beverages and medicines, drives the demand for purification and hence activated carbon market.

Market Dynamics:
Activated carbon will be helping energy companies to meet the reduced emission standard for mercury. Currently, the existing market players are working on the fourth generation of products, which remove mercury from flue gas even more efficiently.

Also, factors that are shaping the activated carbon market pertaining to the water treatment application are population growth, aging infrastructure, need for water quality improvements in many parts of the world, poor availability of water resources.

High supply-demand gap has considerably increased the price of raw material. Therefore, manufacturers are worried about the quality of raw material as it has a direct impact on the performance of the end product.

Market Segmentation:
Based on type, activated carbon market is classified into powdered activated carbon, granular activated carbon, and others. Among the activated carbon type powdered activated carbon is the dominant segment which accounts for XX% of the market.

Powdered activated carbon are small activated carbon particles, with a size that is predominantly less than 0.075mm, produced by milling or pulverizing activated carbon.

In water treatment application powdered activated carbons have been specifically developed for the removal of a broad range of organic contaminants from potable, waste and process waters.

End-User Segmentation Analysis
Based on End-user, activated carbon market is classified into water treatment, pharmaceutical, automotive, personal care and others. Currently, water treatment is the dominant segment and it accounts for approximately XX% of the market.

In water treatment industry activated carbon is used in drinking water purification, effluent water treatment, process water such as brewing & bottling, swimming pool filters, and aquarium filters

Granular Activated Carbon can be used in rapid gravity filters, Slow Sand Sandwich filters and mobile and fixed pressure rated absorbers. Currently, granular activated carbon is the standard for the treatment of surface sourced drinking water and contaminated groundwater in Europe.

Geographical Analysis:
Asia Pacific is expected to grow with high CAGR during the forecast period Coal is the major source of electricity in the Asia Pacific countries, which in turn is boosting the demand for activated carbon to curb the mercury emissions.

Among all the regions, Asia Pacific emerged as the leading market owing to the rapid industrialization along with the initiation of various stringent regulations to address the rising environmental concerns, or legislation is expected to benefit the regional market growth in this region.

In recent times, China has introduced the water pollution prevention and control action plan in 2015. Moreover, the country has also come up with the final rule of Stage 6 limits and measurement methods for emissions from light-duty vehicles, which will be effective from July 2020.

Hence, all such initiatives of the government to curb pollution are projected to drive the demand for activated carbon in the country during the forecast period.

Competitive Analysis:
Some of the major players include Osaka Gas Chemicals Co. Ltd, Kuraray Co. Ltd, Cabot Corporation, Jacobi Carbons Group, Haycarb PLC, Kureha Corporation, Donau Carbon GmbH, CarboTech AC GmbH, Silcarbon Aktivkohle GmbH, Asbury Carbons.

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