Splashsys Webtech, a leading digital marketing agency in Delhi, has stated the growing importance of digital marketing services for any business that looks to succeed online. Creating a simple digital presence is not enough to drive traffic and sale in the competitive market of today. Brands need to build a robust digital portfolio in different channels using state-of-the-art strategies and facilities.

Half of the world’s population uses the internet. Not promoting businesses in the online media means losing out to competitors and missing to connect with the potential audiences. The Internet is the undisputed marketplace for any company looking to survive in the market. Succeeding in the online business is impossible without using the power of digital marketing strategies.

“SEO service should be an integral part of the digital marketing strategies”, says Naina Gola, CEO of Splashsys Webtech. She continued, “It has potential to increase traffic, qualified leads and sales of a brand”.

Google’s search engine holds the key to success of any business. Nearly 79% of the total web searches are done on the Google, about 63, 000 searches per second. It shows the magnitude and popularity of Google on the internet. Optimising a website for the search engine will shoot up growth and sales immensely.

More than 1.5 billion websites are available on the World Wide Web now. Of these, nearly 200 million remains active in the web. It shows the competition on the web for any website to be found and show up at the top of search result.

A website can’t get visitors without ranking in the top of the search result. Search engine optimisation (SEO) is the process that increases a site’s visibility, crawlable and accessible to web users. The service is extensively used for building a brand’s reputation, identity, and reach end goal by businesses around the world.

But, the real challenge comes in optimising a website for search engines. It starts with technical optimisation and analysis of a site for page speed, meta description, title tags and others following the guidelines. When the site is ready for SEO, experts will select long-tail and high intent keywords based on the offerings or products of businesses.

Quality link building starts with domains relevant to the niche industry. Original contents are published as blogs and articles framed around the selected keywords in top social networking sites and famous sites. Following the link on keywords, the visitors will land on the targeted website. It creates signals for ranking a website higher in the search result.

Ranking the site at the top for selected keywords will enhance traffic and qualified leads. The authentic leads can be converted into customers bring sales. The process is efficient and proven, though needs some time to show its impact.

The best part of SEO is its cost-effectiveness than paid advertising campaigns. The result is positive and can deliver sales even after stopping SEO campaign leading to high return on investment (ROI).

In 2018, businesses are allocating 41% of the marketing budget for SEO. It shows the popularity and effectiveness of SEO strategies towards increasing traffic, leads and sales in the competitive market.

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Splashsys Webtech
3637-3640, Netaji Subhash Marg,
Daryaganj, New Delhi, 110002, India
Website-https://splashsys.com/