Socially-minded Soulpepper Gives Back by Helping Local Businesses Stay on Top of the Latest Changes to Google PageRank and Search Algorithms

A socially-minded digital marketing company is doing their part to help local communities by increasing the online presence of businesses that have a social focus.

VANCOUVER, BC, Canada [February, 3rd, 2017] – The latest changes to Google PageRank and search algorithms will impact a wide variety of businesses – except for those working with Vancouver-based Soulpepper. The founder, Sean Jimenez, created Soulpepper with the idea of providing effective digital marketing strategies. But, unlike most other marketing agencies, Soulpepper has a specific target client. They are looking for businesses that give back to the community.
Soulpepper specializes in helping companies that are doing good things. Their mission is to give these businesses the tools, resources, and strategies needed to attract more customers. They want to help these businesses succeed and grow so that they can do even more good for their local communities. This mission has led Soulpepper to work with major brands. Examples include K-Swiss, Alternative Apparel, Dogeared, Cosabella, Hitcase, Palladium, and Vivonet. These are just a few of the businesses that have discovered the value of partnering with a marketing agency that understands the power of giving back.
The latest change in the Google search algorithm came on November 10th, 2016. This update mostly impacted mobile search engine results. The previous update came on October 6th, 2016, which followed four updates in the month of September. Several of these updates changed the way that Google PageRank is determined.
PageRank is the quality meter used to rate the overall importance of each web page. It rates the quality of the page in relation to the backlinks and past history of the site. For example, when a page with a bad ranking links to a website, it detracts from the value of the website that is being linked to. It is essential that websites monitor backlinks and remove links from harmful sites. This is just one of the many steps that Soulpepper takes to help businesses achieve the highest search engine rankings possible.
A medium-sized business, Soulpepper employees between 11 and 50 employees. They bill themselves as a marketing and advertising agency with a specialization on social impact. They believe that it is their responsibility to help contribute. Soulpepper meets these responsibilities by offering search engine optimization (SEO) and conversion rate optimization (CRO). In addition to these areas, Soulpepper can provide a complete online marketing strategy, including the creation of websites, shopping feed optimization, email marketing optimization, and analytics.
Businesses do not need any technical experience or knowledge of digital marketing when they partner with a full-service agency such as Soulpepper. According to founder Sean Jimenez, “We translate the technical nuances of search marketing and conversion rate optimization to those who are not technical.” Soulpepper offers a complete range of digital marketing strategies. Though businesses must meet the criteria set by Soulpepper – the business must be doing good in the world. Whether this includes contributions to charities, organizing local events, or striving to lower their impact on the environment, Soulpepper wants these types of businesses to be the ones that achieve higher rankings in search engine results.
To learn more about Soulpepper, including contact information, visit: http://www.soulpepper.com