India Household Cleaning Market: Analysis and Opportunity Assessment 2025


Posted May 1, 2020 by SophiaJones

Market Reports on India Provides the Trending Market Research Report on “India Household Cleaning Market By Value, By Segment, By Type,By Demographics Outlook 2025”under Consumer Goods Category.

 
Market Reports on India Provides the Trending Market Research Report on “India Household Cleaning Market By Value, By Segment, By Type, By Company, By Brand, By Sales Channel, By Demographics Outlook 2025”under Consumer Goods Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

The report titled “India Household Cleaning Market By Value, By Segment( Utensil, Surface, Toilet ), By Type( Bar, Liquid, Powder, Paste, Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner, In-Cistern, Rim ), By Company ( Reckitt Benckiser ( India ) Ltd, Hindustan Unilever Limited, Dabur India Limited Etc ), By Brand( Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex etc. ) , By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025″ presents the thorough analysis of household cleaning market of India.

Awareness about cleaning every section of the house is increasing among the consumers. The inherent need for a healthy and pleasant environment at home is making people spend more on household cleaning products with different fragrances. In every category of household cleaning, the products and variants are positioned keeping in mind the lifestyle trends and the requirement for instant, effective and ‘value-for-money’ solutions. The household cleaning industry is majorly driven by the SME segment, which is scattered and highly unorganized. Due to this reason, there is lack of strong representation of this industry at the policy-making level.

The opportunities in this industry are tremendous and given the right impetus, the household cleaning products are being hugely adapted by the consumers. There has been growing competition among the big players to explore the market and facilitate the consumers with its variety of products. This report helps to understand the segmentation that Indian household cleaning market provides along with its historical and forecasted values, various ongoing market trends, top performing players and their brands.

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Market Developments:
The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners and surface cleaners. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Utensil cleaner poses the prominent position in the household cleaning market with the presence of vastly adapted products like bar as it attracts the consumers with its price flexibility. Mode of sales plays huge role in letting the market grow as the utensil cleaning products are vastly available at low price and its presence in the local stores. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks. From the overall market toilet cleaner products have shown the fastest adaption and clocking the revenue of over 1600 Crore clocking a CAGR of around 28% in the last five years. This market has been vastly supported by the rapid growth of liquid toilet cleaners. Lastly the surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further split, based on their application areas such as glass cleaners, kitchen cleaners. The market have seen lot many innovations in last couple of years some of them are disinfectant wipes, disinfectant aerosol sprays, toilet bowl cleaning tablet, toilet discs, toilet strips etc.

Major companies and its brands:

Reckitt Benckiser (India) Ltd. – Lizol, Dettol, Colin and Easy Off, Harpic, Finish
Hindustan Unilever Limited – Vim, Cif, Domex
Dabur India Limited – Odopic, Dazzl, Sani Fresh
SC Johnson Products Pvt. Ltd – Mr Muscle, Pledge
Jyothy Laboratories Limited – Pril, Exo
Rohit Surfactants Private Limited – Xpert
Future Consumer Enterprise Ltd. – Clean Mate
Pitambari Products Pvt. Ltd – Pitambari, Sanit All
The Clorox Company (Clorox) – Clorox, Pine-Sol, Tilex
Safechem Industries Private Limited – Skrubble, Sparkle
Wipro Consumer Care and Lighting (WCCLG) Ltd- Giffy
Considered in this report:

Geography: India & Global
Base Year: FY 2018-19
Estimated Year: FY 2019-20
Forecast Year: FY 2024-25
Aspects covered in the report:

Global household cleaning market
India household cleaning market (Utensil, Toilet, Surface), with analysed historical and forecasted value.
Product price & variant analyses of each segment
Information regarding the raw material used in cleaners
Market penetration, policies and future development of each segment
Trade analysis
Opportunities and challenges observed in the market
Ongoing trends
Five forces
Profiles of top performing companies
Market recommendations
Segments covered in the report:
Utensil Cleaners

Bar Utensil cleaner
Liquid Utensil cleaner
Powder Utensil cleaner
Paste Utensil cleaner
Toilet Cleaners

In-Cistern toilet cleaner
Rim toilet cleaner
Surface Cleaner

Floor surface cleaner
Specialized Surface cleaner
Multi-Purpose surface cleaner
Approach of the report:
The information contained in the report “India Household Cleaning Market By Value, By Segment( Utensil, Surface, Toilet ), By Type( Bar, Liquid, Powder, Paste, Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner, In-Cistern, Rim ), By Company ( Reckitt Benckiser ( India ) Ltd, Hindustan Unilever Limited, Dabur India Limited Etc ), By Brand( Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex etc. ) , By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025” are obtained from complete analysis through secondary and primary research.

Secondary research includes the information obtained from third party source, various press releases, government generated reports, data’s from government databases, company annual reports and listing down the major companies present into the market. After gathering the data’s from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.

Intended audience:
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to household cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Please get in touch with our sales team in order to find out more.
Key words: Global, India, Household, Cleaning, utensil, bar, powder, paste, liquid, toilet, in-cistern, rim, block, surface, floor, specialized, multipurpose, Lizol, Dettol, Colin and Easy Off, Harpic, Finish, Vim, Cif, Domex, Odopic, Dazzl, Sani Fresh, Mr Muscle, Pledge, pril, exo, Xpert, Clean Mate, Pitambari, Sanit All, Clorox, Pine-Sol, Tilex, Skrubble, Sparkle, Giffy.

Browse our full report with Table of Content : http://www.marketreportsonindia.com/marketreports/india-household-cleaning-market-by-value-by-segment-by-type-by-company-by-brand-by-sales-channel-by-demographics-o/2051690

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Issued By SophiaJones
Phone +91 22 27810772 / 27810773
Country India
Categories Business
Tags india household cleaning market , india household cleaning market analysis , india household cleaning market outlook , india household cleaning market share
Last Updated May 1, 2020