With the rising craze for 3 Dimensional images, print advertising industry might have taken a back seat without the advanced lenticular printing technique.

Three dimensional (3-D) effects are trending at present, with the modern technology catalyzing deluge of 3 -D movies, TV shows, and video games.

This is simple yet an effective technique which uses small strips of an image brought on a lenticular printing paper to give an effect of motion picture with the help of lenticular lens.