The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the retail bank loyalty program market include Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle Corporation, Comarch, Loyalty Lab, Exchange Solutions, Bpm’online, Customer Portfolios. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The global market for retail banking loyalty programs is experiencing growth because many retail banks are offering loyalty programs to their customers. As loyalty programs are revenue-generating and cost-saving, they are gaining popularity, resulting in the market's growth. The other significant factors that are contributing to the market include growing digitalization and increased online banking. During this global economic crisis caused by the COVID-19 pandemic, many retail banks are applying loyalty programs to enhance their performances.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of retail bank loyalty program.

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Market Segmentation

The entire retail bank loyalty program market has been sub-categorized into product and applications. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Product
• B2C Solutions
• B2B Solutions
• Corporate
By Applications

• Personal User
• Business User

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for retail bank loyalty program market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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