The U.S. air freshener market is projected to reach USD 2.18 billion by 2025, according to a new report by Grand View Research, Inc. Rising disposable income coupled with consumer’s preference for aesthetic fragrance associated with their residence is one of the essential factors driving the growth of this market. The rise in car sales in this region is also expected to prompt the growth in this market.
Consumer preference for aesthetic fragrant candles as giftable items are also expected to be a factor increasing the sales of air fresheners in this demographic. Wide-scale product awareness coupled with an aggressive effort by air freshener manufacturers to introduce innovative fragrance in the market is propelling the growth in this market.
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The residential segment accounts for the largest market share owing to a rising trend of house owners preferring their residence to smell nice throughout the year and not just limited to special occasions and holiday gatherings. Essential oil demand in this region is exhibiting a trend of rising demand hinting the positive growth of the air freshener market.
In 2017, the total number of air freshener cans that have been sold were estimated to be more than 300 million considering more than 30 million residents in the U.S. have used 6 cans or more than in a year. These figures have shown an excellent co-relation with disposable income indexes in this region.
Further key findings from the report suggest:
• The U.S. air freshener market was accounted for USD 1,623.3 million in 2016. The industry is projected to grow at a healthy CAGR of 3.2% over the forecast period
• Sprays/ Aerosol accounted for the largest share in the entire market however, electric air fresheners emerged as the fastest-growing segment in this market
• The residential segment accounts for the largest share in this market. This segment faces the majority of the challenges for the manufacturers prompting them to modify their product yearly
• The candle segment was flatlining in sales in 2014-2016 owing to the non-healthy economic status in this region. Post-2018, this segment is forecasted to grow at a healthy pace owing to rising per capita income
• Manufacturers are spending a significant amount on research and development of air freshener products. Essential oil demand from this segment is at its peak since the last 10 years
• Supermarkets & hypermarkets accounted for the major distribution channel for this industry owing to increasing distribution by mainstream retailers
• Innovation in packaging and bottling coupled with technological advancement in the production process is expected to drive industry growth over the forecast period
• Acquisition & mergers, R&D activities, product launches, and technological collaborations are few major strategic initiatives and the source for gaining competitive advantage

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Grand View Research has segmented the U.S. air freshener market on the basis of product type and distribution channel:
Product Type Outlook (Revenue, USD Million, 2014 - 2025)
• Sprays/ Aerosols
• Electric Air Fresheners
• Gels
• Candles
• Others
Application Outlook (Revenue, USD Million, 2014 - 2025)
• Residential
• Commercial
• Cars
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.