The global bluetooth headphones market size is anticipated to reach USD 17.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 12.3% over the forecast period. The global market is witnessing incorporation of advanced technologies such as active noise cancellation, hand free calling, surrounded 3D sound, biometric monitoring, gesture recognition, and on board storage.
Incorporation of these products with smart home devices will fuel demand for wireless headphones. Furthermore, increasing awareness of various culture and music genre is expected to have a positive impact on the market growth. Moreover, advent of technologies such as incorporation of hearing aid within headphone will fuel demand for bluetooth headphones from 2019 to 2025.
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In ear headset held the largest share of 46.9% in 2018 and is expected to maintain its lead throughout the forecast period. Technological advancements such as more talk time, improved sound quality, biometric sensor, and hand free calling are the key factors fueling demand for in ear bluetooth headphones over the forecast period. Over ear headphone is anticipated to witness significant growth in future. Growing popularity of these headsets among athletes and sportspersons owing to incorporation of advanced technologies and improved aesthetics and battery life is likely to fuel demand for over ear headphones from 2019 to 2025.
Online retail held a leading share of 49.2% in 2018 and is anticipated to witness the fastest growth over the forecast period. Increasing penetration of smartphones, exposure to digital media, and growing middle class population are expected to have a positive impact on the sales of wireless headphones through online channel. Expansion of pureplay giants such as Amazon and eBay in India and China and incorporation of same day delivery system by these players are expected fuel purchase of wireless headphone through online channel.
Asia Pacific held the largest share of 34.0% in 2018 and is anticipated to witness significant growth from 2019 to 2025. Increasing penetration of jack less mobile phones is a main factor anticipated to drive the regional market over the forecast period. In addition, increasing product availability at multi-branded stores and online retail is expected to fuel demand for wireless headset from 2019 to 2025.
Bluetooth Headphones Market Report Highlights
• North America is anticipated to expand at the fastest CAGR of 12.9% from 2019 to 2025 due to increasing adoption of smart devices, coupled with earbuds in U.S. and Canada
• The online retail segment in U.K. was valued at USD 130.9 million in 2018. Growing trend of buy online pickup in-store (BOPIS) is the key factor driving online channel
• The market in Asia Pacific was valued at USD 2.6 billion in 2018
• The global market is highly competitive with leading players accounting for more than 60.0% share in 2018. Some of the leading players operating in the market are Apple Inc.; Sony Corporation; Bose Corporation; and Sennheiser electronic GmbH & Co. KG.
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Bluetooth Headphones Market Segmentation
Grand View Research has segmented the global bluetooth headphones market by product, distribution channel, and region:
Bluetooth Headphones Product Outlook (Revenue, USD Million, 2015 - 2025)
• Over Ear
• In Ear
• On Ear
Bluetooth Headphones Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Exclusive Store
• Multi-branded Store
• Online Retail
Bluetooth Headphones Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
o U.S.
• Europe
o Germany
o U.K.
• Asia Pacific
o China
o India
• Central & South America
o Brazil
• Middle East & Africa
o South Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.