The time has gone when the people were not so familiar with trademark registration. But now more and more people are applying for trademark registration due to the boom in technology and startups. Trademark registration management is now a very tedious job. A successful management of trademarks is highly necessary not only to use these IP properties, but also to deter the company from threatening its name. There are many challenges in trademark management as discussed by Sim and San below -

Creating New Trademarks

The creation of a new trademark requires transparent dialogue and time with the marketing or design departments in order to evaluate the meaning, check for current linked marks and obtain legal rights. A transparent coordination mechanism and scheduled tasks will remove these difficulties.

Protecting Trademark

It can also be difficult to use trademarks properly. Most companies don't have a way to figure out whether the highest value is used for their trademarks. In comparison, tracking the abuse of trademarks – including from internal outlets – will take time alone, without even adding time.

Recruiting Trademark Specialist

It is also difficult to recruit or train administrators in combination with creating a plan for handling trademarks. Trademark managers should have a good trademark history and also know the company's IP policy intimately. It is important to educate these people and motivate them so that a trademark management strategy can be successful.

Side Effects Of Easy Internet Access

Handling trademark in 2020 is way more difficult than in 2002. The Internet has provided various sites and context coding and marking for violating or misusing trademarks without your company having been told. In accordance with this the domain names need their own oversight.

Bottomline

There is no doubt that trademark registration in India has now become a challenge. But, there is no success without facing challenges. Companies who are dealing with it are thriving successfully in the market.

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