The report, titled “UK Pet Insurance: Distribution & Marketing 2018,” gives a thorough account of the present state of the global UK Pet Insurance market and the industry concerning it. The report presents an expansive account of the crucial elements of the market, the macro and micro factors that are essential for companies to gain competitive advantage in the market, the key factors that will have the most significant influence on the growth trajectory of the market, and several other aspects of the UK Pet Insurance market from a regional as well as a global perspective.
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"UK Pet Insurance: Distribution & Marketing 2018", report explores pet insurance purchasing behavior, and how consumer preferences are changing over time. It discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.
Purchasing preferences moved back towards price comparison sites and brokers in 2018, after a strong shift towards the direct channel in 2017. The direct channel still leads the way by over 20 percentage points (pp) for both cats and dogs, but it has seen reductions of over 5pp in both products. Unsurprisingly, consumers continue to move towards online purchases, with smartphones and tablets becoming a serious option for buying insurance. Every non-digital method saw declines in their share for cats and dogs as a result. Petplan remains dominant despite suffering a slight decline in its share of respondent selection.
The report gathers the vast market data with the help of a variety of primary and secondary research methodologies, narrowing-down the data with the help of several industry-best analytical methods. A complete overview of the market’s regulatory scenario has also been included in the report, giving details regarding the key rules, regulations, plans, and policies that govern several decisions and impact the market’s growth dynamics.
- Direct to insurer remains the most popular channel of distribution for pet insurance, despite a decline in share.
- Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.
- Switching levels remain low among pet insurance customers, but a considerable number of new entrants continue to enter the market.
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Reasons to buy
- Understand consumer purchasing decisions and how these will influence the market over the next few years.
- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.
- Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.
- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.
- Understand advertising strategies and discover which insurers are investing the most into them.
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