The global automotive smart antenna market size is expected to grow from USD 2.3 billion in 2018 to USD 5.9 billion by 2025, at a CAGR of 14.2% during the forecast period. The major driving factors in the automotive smart antenna market are growing cellular applications of connected vehicles and increase in demand for connectivity-based safety features.

The major automotive smart antenna vendors include Continental (Germany), Denso (Japan), TE Connectivity (Switzerland), Hella (Germany), Laird (UK), Yokowo (Japan), Harada (Japan), Schaffner (Switzerland), Kathrein (Germany), and Ficosa (Spain). These companies adopted the strategies of new product developments, expansions, investments, partnerships, collaborations, acquisitions, and joint ventures to gain traction in the growing automotive smart antenna market. New product developments, expansions, and investments, have been the most dominating strategies adopted by the major players from 2014 to 2018, which helped them to innovate on their offerings and broaden their customer base.

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In line with the rising importance of the connected technology, Laird has been working to deliver customized, multi-functional antenna products which include connectivity platforms that process the signals of diversified radio frequencies and transmit them to various systems of the vehicle. The company focuses on organic strategies such as new product development and expansion. This has helped Laird develop new solutions for fresh and emerging markets. Laird provides connectivity solutions with a wide range of products for diversified customers. Laird delivers effective smart antennas for diversified applications from broadcasting and cellular connectivity to vehicle-to-vehicle and navigation systems. In June 2018, Laird announced its new design center in Bucharest, Romania, to continue expanding the company’s global footprint and its leadership in automotive telematics, wireless in-vehicle charging, smartphone integration, and sophisticated antenna systems.

Continental is progressing in the automotive smart antenna space by providing solutions to the automobile manufacturers. The company has its diversified portfolio targeting the conventional and emerging technologies of the automotive industries. The company operates in 5 segments including Chassis & Safety, Powertrain, Interior, Tires, and ContiTech. It offers automotive smart antennas and components through its Interior division under connectivity & telematics applications. In June 2017, Continental joined hands with Carnegie Technologies to expand its portfolio of holistic vehicle connectivity. The technology provides bandwidth aggregation and gapless handover of calls and data for faster speeds and seamless switching between different networks such as Wi-Fi, LTE, 3G, and satellite.

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